How Does A Dirty Storefront Affect Your Retail Business?

8/25/2021 (Permalink)

Here’s a question we’d like to pose to business owners with a brick-and-mortar shop: "Do you think customers care, or even notice, if you have a dirty storefront?"

If you are a business owner/operator, undoubtedly, you work to operate a business that is profitable. In doing so, you likely pay a great deal of attention to offering competitive costs, providing excellent service, and more. But what about your business's appearance? We're not talking about business cards and logo here, but rather, your store location’s physical appearance. When it comes to the decision a customer makes as to whether or not to walk through the door of your store, how much of an impact do you suppose the appearance of your storefront has?

It may matter more than you ever imagined!

Attracting New Customers with a Clean Storefront

Rather than having a potential customer walk right by your business when they see your storefront, you want them to be encouraged to enter. Once inside, you can thrill them with matchless products, a professional presentation, and more. However, you'll never get them through the door and land a sale with a dirty storefront.

Should your potential customers judge a book by its cover? Of course not. But we all do it.

Before people decide to stop into a shop, how many of them do you think make a snap judgment based on exterior appearance alone? The answer: 95%! A generally unappealing storefront, for whatever reason, is to blame for approximately two thirds of consumers not entering a business. A dirty storefront, specifically, has caused more than half of consumers not to bother walking through the door. Do you want that to be your store? Of course not.

For that reason, and many more, consider hiring a professional retail cleaning service to thoroughly clean your storefront. As a business owner, you have enough to worry about, after all. Let the experts handle it.

Keeping Existing Customers with a Clean Storefront

You will be judged on more than just your appearance once a customer has visited you for the first time. How many customers do you think never returned to a business location because their expectations simply were not met? The answer: 80%. Customer retention is crucial.

Quality service, where customer retention is concerned, is the most important factor. Due to poor customer service, the number of people who never again visit a business is 68%. If, the first time a customer visits you, they can't find what they’re looking for, 53% of them won’t come back. The number of customers who will never darken your door again if your store isn't clean equals approximately 32%.

A dirty storefront could be eliminating the possibility of 1/3 of first-time visitors returning!

People won't be encouraged to look elsewhere if you satisfy them with cleanliness, good organization, and excellent service.

Need Your Dirty Storefront Cleaned Up? Contact SERVPRO of Lower Manhattan/Financial District!

Whether the grime and stains dirtying up your storefront are fresh, have been there a while, are the result of a disaster, or are from normal everyday wear and tear, we can help. In fact, when you need cleanup and restoration – whether it's routine or after most any disaster – the best move you can make is to contact the experienced, knowledgeable professionals at SERVPRO of Lower Manhattan/Financial District. We are not only a trusted leader in the industry of restoration and cleanup, but we also employ advanced cleaning and restoration techniques.

SERVPRO offers odor removal, cleaning drapes and blinds, taking care of walls, floors, and ceilings, cleaning upholstery and carpet, biohazard cleanup, and HVAC/air duct cleaning. Does your place of business need any of these types of services? If so, we've got you covered.

 Contact us today – a locally owned and operated company – if you need help. We offer 24-hour emergency service.